by Tim Aceves
One of three goals in SBTHP’s Diversity Equity and Inclusion Plan speaks to Audience and Outreach, and the first objective is “Knowing & Building our Audience:”
SBTHP will begin to analyze and remedy barriers to access and inclusive engagement with audiences known, and as-yet unknown.
As more and more of SBTHP’s programming became virtual, our website became a more dynamic resource for delivering information and rich, engaging content to the public. Combined with the inability to hold in-person events for more than a year and half, it became essential to provide a more accessible experience online for all Santa Barbara’s residents. According to the 2020 U.S. Census, just over 40% of residents in Santa Barbra County speak a language other than English at home. Many of those residents are Spanish speakers, leading SBTHP to prioritize a Spanish website.
With the help of Lena Morán-Acereto of Bridging Voices – Uniendo Voces, and funding thanks to a grant from the City of Santa Barbara via the Santa Barbara County Office of Arts and Culture, we’re now able to offer a Spanish-translated website. By simply selecting your language at the top of any SBTHP’s webpages and you’ll be able to view the translated content. The website will automatically re-direct for visitors depending on their browser language.
Our website is fluid and constantly changing, so we acknowledge that this is just a first step of many as we continue to update and provide a more user-friendly experience for our entire community.
To visit SBTHP.org in Spanish, please visit >> es.sbthp.org
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